By Alan Shrewsbury Meta’s next VR headset, The Dominator, will soon be hitting shelves, after CEO Mark Zuckerberg confirmed reports that early testing has concluded on the new product. The ‘virtual male wellness experience’, as it is being marketed, is not designed to immerse users in virtual worlds, but instead to indoctrinate them into Meta’s new corporate ethos of raw, unfiltered masculine energy.
Rather than just the eyes and ears, The Dominator headset is designed to fit over the entire head, and will feature no screen, no audio, and no content. Once placed securely upon the wearer’s head, a large bag of gravel will be poured in through an opening at the top. Upon successfully filling their helmets with gravel, users are then instructed to violently shake their head from side to side for an uninterrupted period of 42 minutes. Users who fail to complete this 42 minute exercise are instructed to remove the helmet, lie down, and pour a serving of complementary ‘failure sand’ directly into their mouth.
“You wear it to know pain. That’s manly. That’s the future”, Zuckerberg said. “Our new gravel-powered male wellness technology allows us to explore our manliness, our minds and our bodies in new ways we never thought possible.”
Surviving testers have described the experience as “existentially disorienting” and “like a mild concussion, but with more emphasis on personal growth.” The bag of sand provides what testers call “a genuine consequence” should a user fail to achieve their personal growth goals.
“This is what’s missing for many of these ‘personal growth plans’ - there’s no consequence for failure” said another early tester, speaking to us from LA General Hospital through a text-to-speech voice modulator. “Well, the Dominator changes all that. It took me a few tries, a few cracked vertebrae, and quite a few lungfuls of sand - but I was finally able to reach the 42 minute mark. Meta has changed the game in the wellspace*, and I’m proud to say that for the first time, I’ve achieved my goals. Have you?”
Meta has explicitly stated that the goal of The Dominator is not to entertain, but to “forge” the user into a stronger, more resolute individual. The instruction manual, written in a minimalist style, simply reads: “Grind. Survive. Transcend.”, as well as demonstrational graphics on optimum form, head-shake ferocity, and timekeeping.
“We’ve moved beyond the digital world,” Zuckerberg explained in a press conference whilst dressed in period-accurate Samurai garb and wearing The Dominator on his head, flanked by two assistants with sealed packets of gravel and sand. “This is about the real world. The world of cold, hard truths, where you either survive the grind, or you don’t. That’s what Meta is all about now. Strength.”
Zuckerberg then proceeded with a demonstration of the product for 19 minutes before collapsing onstage, where he was promptly airlifted to Cedars-Sinai Medical Center. He has since been discharged with only a minor concussion. The assistant carrying the packet of sand had to be physically restrained and is currently facing felony charges of battery on an emergency worker.
Meta’s corporate rebrand of ‘masculine energy’ marks a sharp departure from its previous DEI-led approach to business. Staff are no longer encouraged to express feelings in meetings, unless those feelings are dominance, triumph, or the deep, inner calm that follows a successful hunt. We’ve also received reports that the company’s mindfulness app has been reprogrammed to use subliminal messaging to implant combat suggestions in staff. Additionally, we’re hearing that Meta’s boardroom in Menlo Park has been transformed into a wrestling arena.
If this is true, it aligns with other reports that female employees have been removed from the premises entirely, since women would likely be deemed unfit to share a workspace with shirtless men rolling around on the floor, panting and moaning. A Meta spokesperson seemingly confirmed the removal, stating that female staff had brought ‘too much girly energy,’ which made Meta’s offices ‘too gay.’
Zuckerberg himself declined to comment, instead posting an Instagram reel in which he stares blankly at the camera for seventeen seconds before cracking a boiled egg on his bandaged forehead. He then inserts his testicles into a convection microwave before the video abruptly ends. Concern for his mental state has since grown.
We will bring more updates once I finish my protein shake.
*believed to be a portmanteau of 'wellness' and 'space'.